Review of current strategic position and market developments to formulate future strategic direction.
Our client is one of the world's leading producers of frozen products. It has recently expanded its product range in several European markets with a new retail concept. Although the company is performing above average financially, management has asked for a review of the strategic position within the retail segment. This strategic review could be used as a better basis for future strategic decisions.
How to remain profitable in the competitive European frozen products market.
We conducted a comprehensive market analysis based on internal data and a series of interviews in the market. Additional desk research gave the team a good view of future developments within the different segments. Working closely with the management team, we evaluated the results and impact, and developed the most attractive and feasible strategy.
A clear strategic decision document on positioning and room for improvement.