We often focus on factors and facts that are readily visible to us - the tip of the iceberg. However, due to cultural differences or lack of specific market knowledge, we miss the underlying, not immediately visible, factors. Understanding these softer, not immediately visible, factors is therefore crucial for success!
During more than 40 years of maritime experience at home and abroad I have seen many successes and failures. The "Unseen Factor" always played a prominent role. A good and broad network helps me to avoid these pitfalls. After all: the plural of knowledge is acquaintance!